SUPPORTIVE COMMUNITIES: INTRODUCTION TO MARKETING

This is a 1.5 hours FREE online session delivered by Support Staffordshire , working in partnership with Staffordshire County Council.

‘Supportive Communities’ is a programme of work that supports people to live independently, with support from families and communities. It’s about:

• Understanding the needs and priorities of communities.
• Increasing access, use and confidence in voluntary community assets.
• Increasing awareness and use of independent living opportunities.

When marketing, organisations are challenged to do more with less, often resources are tight, and teams are small. Need to know how to market and communicate your cause, strengths and skills effectively? This session will help you to identify various types of marketing that can be used to promote your organisation.

Learning Outcomes:

• Examine “Brand Identity” and its impact
• Describe how to create logos
• Discuss marketing techniques for an extended reach and explore “Staffordshire Connects” online directory
• Understand the need for clear marketing aims
• Recognise why editing and proofreading is important

Training Certificates will be provided.