Applications open: 15th January to 1st March 2024 – Round 1
Asda Foundation’s goal is to build resilient communities by empowering local groups to make
a positive difference, addressing local challenges and social needs. We aim to achieve this
by providing funding to local grassroots community groups to enable them to meet the
diverse needs of their community and to help them thrive and grow.
The Empowering Local Communities (ELC) grant is one of three grants within our
‘Grassroots Grants’ programme, our broadest grant programme which aims to empower our
Community Champions and grassroots groups to apply for what’s important in local
communities. It is designed to support a broad range of activities helping to transform
communities and improve lives.
Applications need to have the endorsement of an Asda Community Champion, who work out
of Asda’s largest stores* across the UK. They have a set budget made available to them to
support a range of groups in their local community during each grant round.
There are three grant rounds taking place in 2024. This guidance relates to Round 1;
further details including dates and guidance for future rounds will be released in due
- Round 1 applications may be submitted to your local Community Champion between 15th
January – 1st March 2024, and activities must begin within six months of the application
window closing date (i.e. by 1st September 2024).
- Applications should be submitted to Asda Foundation at least 6 weeks before your
activity to give enough processing time. Please give the Community Champion
Groups can have a maximum of one successful Grassroots Grant per calendar year.
Grassroots Grants are: Empowering Local Communities, Under 18s Better Starts and Cost of
Minimum £400 per grant. Maximum £1,600 per grant. Please check with your Community
Champion about how much they have allocated for your group before completing an
application form as they have a limited grants budget.
How can my group apply?
If you have an activity in mind that could benefit from funding, and your group and activity
meets all the criteria outlined above, you are welcome to contact your local Community
Champion to discuss your funding needs. You can use the Asda Store Locator to find the
details for your local Champion superstore (superstores have a dedicated Community